Privacy Policy

Simplicity Basketball Mobile Application

Simplicity Basketball (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Simplicity Basketball mobile application (“App”), available in the United States, European Union, Monaco, Israel, and Turkiye. 

 

1. Consent

By accessing and using our application, you acknowledge that you have read, understood, and agree to the collection and processing of your information in accordance with this policy. If you do not agree with this policy, please do not use or access the application.

 

2. Information We Collect

 

1. Personal Information You Provide

• Full name
• Email Address
• Date of Birth (if needed)
• Country/region
• Player performance stats (if entered manually)
• Account login credentials (if applicable)

 

1. Automatically Collected Data

• Device ID and type 
• IP address
• Usage patterns 
• App version 
• Geolocation (only if you enable location-based features)
• Cookies or similar tracking technologies (for app functionality)

 

1. Cookies and Similar Technologies: We use cookies and similar technologies to enhance your user experience, for performance and analytics purposes, personalization, advertising, and to improve and facilitate our website and application function. 

 

3. How We Use Your Information 

 

We may use your information to:

• Operate and maintain our application
• Provide and personalize the App experience 
• Improve and expand our services
• Analyze how you use our application
• Develop new tools, features, and functionality
• Detect and prevent fraud
• Communicate with you for customer service, updates, promotional, and other approved purposes
• Deliver relevant stats and content 
• Monitor usage patterns to improve performance 
• Send service-related notifications
• Communicate updates, promotions, or security alerts 
• Comply with legal obligations

 

4. Legal Basis for Processing (EU Users)

 

We process your data on the following legal bases:

• Your consent (Article 6(1)(a) GDPR)
• Performance of a contract (Article (6)(1)(b))
• Compliance with legal obligations (Article ^(1)(c))
• Legitimate interests (Article 6(1)(f)), such as ensuring app security 

 

5. Data Sharing and Transfers

 

We do not sell your personal information. We may share anonymized, aggregated information with other parties for marketing, advertising, research, or similar purposes.  

 

We may also share data with: 

• Service providers (e.g., cloud hosting, analytics)
• Legal authorities if required 
• Affiliates and subsidiaries (only for operation purposes)

 

If we transfer your data outside the EEA, we use Standard Contractual Clauses or equivalent safeguards.

6. Your Rights

 

Under GDPR and similar laws, you have the right to: 

 

• Access, correct, or delete your data
• Object to or restrict processing of your personal data
• Withdraw consent at any time 
• Data portability 
• File a complaint with your local Data Protection Authority or other supervisory authority

 

California Residents: You have rights under CCPA including:

• Right to know what data we collect 
• Right to delete personal data
• Right to opt out of sale (we do not sell personal data)

7. Data Retention

 

We retain your information only as long as necessary for the purposes outlined in this policy unless a longer retention period is required by law. 

 

8. Data Security 

 

We implement industry-standard security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. 

 

9. Children’s Privacy 

 

This App is not intended for users under the age of 13 (or under 16 in the EU). We do not knowingly collect personal data from minors. 

 

10. Changes to This Policy 

 

We may update this Privacy Policy from time to time. Changes will be posted with an updated effective date. Your continued use of the App means you accept the revised policy. 

 

11. Contact Us 

 

For questions, concerns, or to exercise your rights, contact:

 

Email: info@simplicitybasketball.com

Mailing Address:

Simplicity Basketball EU LLC

Simplicity Basketball

415 Sicklerville Rd Unit 252

Sicklerville, NJ 08081