Privacy Policy - LiVE! Technologies AG
Date of coming into effect: 11.12.2025
This privacy statement explains how LiVE! Technologies AG ("LiVE!","we", "us", or "our"), located at Obere Hauptgasse 45, Switzerland, UID: CHE-232.319.961, collects, processes, and uses your personal data, and for what purposes. LiVE! Technologies AG offers a range of digital solutions, including our apps, website (liveapps.ch), services for brand and community management, and other tools designed to empower rights and content owners.
References to LiVE! Technologies AG products in this statement include our services, websites, apps, software, plaftforms, and any associated offerings. Please read the product-specific details in this privacy statement, which provide additional relevant information. This statement applies to your interactions with LiVE! Technologies AG and the products and services that display or link to this privacy statement.The protection of privacy, and data protection in particular, are important to LiVE!. Therefore, LiVE! treats all collected data with care and complies with the regulations of Swiss data protection law and the General Data Protection Regulation (GDPR) when collecting and processing data.If you download, register for, or use the LiVE! app or visit our website, you agree to the processing of your personal data by LiVE! according to this Privacy Policy.
If you do not agree, you must not download or use the LiVE! App or access our website. LiVE! Technologies AG acts as a data processor on behalf of its clients, who act as the data controllers. All data processing activities are carried out by LiVE! are conducted strictly in accordance with the instructions of the data controller. Our clients are responsible for determining the purposes and means of processing personal data within the app. For any data protection or compliance-related inquiries, you may contact the respective client's Data Protection Officer (DPO). LiVE!'s own Data Protection Officer ensures that all processing operations comply with the General Data Protection Regulation (GDPR)and applicable Swiss and European data protection laws. For inquiries related specifically to LiVE!'s role as a processor or its technical infrastructure, you may contact the DPO at.
In certain cases, where LiVE! collects and processes data for its own legitimate interests (such as service improvement, security monitoring, or compliance), LiVE! may act as a data controller for those specific processing activities. In such cases, this is clearly indicated within the relevant section of this privacy policy.
Please note that the processing activities within the app are initiated and managed by the respective brand or client, not by LiVE!Technologies AG. LiVE! merely provides the technical infrastructure enabling such interactions. LiVE! shall not be responsible for any Privacy Policy or data processing of other sites or applications you may visit. LiVE! recommends and encourages you to carefully read the privacy policies or statements applicable to these other sites or applications.For any questions about this Privacy Policy, you can contact us at:. This policy also describes your rights regarding your personal data and how you can exercise them.
LiVE! Technologies AG (“LiVE!”, “we”, or “us”) provides a customizable digital platform used by our clients — in this case, MÍCHEL SALGADO — to deliver content, experiences, and digital interactions to their users via the app.
MÍCHEL SALGADO determines the purposes and means of processing personal data collected through the app. This includes defining which personal data is collected, how it is used, and for what purposes. Therefore, MÍCHEL SALGADO is the data controller under applicable data protection laws.
LiVE! acts as a data processor on behalf of MÍCHEL SALGADO. We process personal data strictly on MÍCHEL SALGADO’s documented instructions and in compliance with relevant laws, such as the Swiss Federal Act on Data Protection (FADP) and the EU General Data Protection Regulation (GDPR).
LiVE! does not use the personal data collected in the app for its own purposes, except in the limited situations listed below.
LiVE! may act as an independent data controller only in the following situations:
To ensure the security, availability, and technical performance of the app;
To conduct anonymized or aggregated analytics to improve the LiVE! platform;
To comply with legal obligations that apply to us as a service provider (e.g., fraud prevention, logging, or compliance audits).
In such cases, we only process the data necessary for those purposes and in accordance with our own legal obligations.
If you wish to exercise your data protection rights (such as access, correction, or deletion), please contact LiVE! Technologies AG, at:
Email: support@liveapps.ch
Privacy policy: https://www.liveapps.ch/privacy-policy
LiVE! will cooperate with MÍCHEL SALGADO to respond to your request in accordance with the applicable legal requirements.
The following terms are used throughout this Privacy Policy:
Personal data: Any information that relates to an identified or identifiable individual.
Processing: Any operation performed on personal data, such as collection, storage, use, transfer, or deletion.
Controller: The natural or legal person that determines the purposes and means of processing personal data.
A data processor is a third party that processes personal data on behalf of the data controller, following their instructions.
Third party: Any individual or organization that is not part of LiVE! Technologies AG.
LiVE! processes personal data based on the following legal grounds in accordance with Article 6(1) GDPR:
Performance of a contract (Art. 6(1)(b) GDPR)
Compliance with a legal obligation (Art. 6(1)(c) GDPR)
Legitimate interests (Art. 6(1)(f) GDPR)
Consent where required (Art. 6(1)(a) GDPR)
We collect and process the following data about you:
Personal Data: Surname, first name, email address, date of birth, address, mobile phone number, and other data you enter when using the LiVE! app or website.
Usage Data: Information such as when, from where, and how often you access our services; functions used; purchases made; texts, images, or videos posted; interactions with other users; pages visited and time spent.
Technical Data: Device type, unique device identification (IMEI, MAC address, mobile number), mobile network information, operating system and software version, IP address, browser type, country and language code, location data, and time zone settings.
Cookies and tracking technologies: See our cookie policy in Section 3.
To ensure your personal data remains accurate and up to date, you are responsible for informing LiVE! Technologies AG of any changes. You can update your personal data at any time through the "User profile" section, available to all registered users of the app.
LiVE! reserves the right to carry out necessary checks to verify the authenticity of the personal data provided. This helps us prevent fraudulent use of the services offered through our platforms and maintain the integrity of our systems.
For questions or assistance, please contact us at support@liveapps.ch.
We may receive additional personal data from trusted third-party partners when:
You use SSO or related services to register with the app or partner services and accept their privacy terms.
We collaborate with partners, sponsors, or service providers who have an agreement with you that permits the transfer of your data to us.
You sign up via a third party to receive updates or offers from us or our affiliates.
Where applicable, we will inform you when we receive your data from third parties and will handle such data in accordance with this Privacy Policy.
LiVE! Technologies AG processes your personal data for various purposes and in accordance with applicable data protection laws, including the Swiss Federal Act on Data Protection (FADP) and the General Data Protection Regulation (GDPR), relying on one or more of the following lawful bases:
(a) Performance of a contract
To provide you with the services offered through our platforms—including account registration, subscriptions, purchases, participation in competitions, and promotions—we must process certain personal data. This processing is necessary to perform our contractual obligations, including billing where applicable. If you choose not to provide this information, we may not be able to deliver the requested services.
(b) Legitimate interests
We may process your personal data based on our legitimate interests, which include:
Service improvement: We may analyze your usage patterns, conduct surveys, and assess satisfaction to improve the quality of our services.
Customer feedback: You may be contacted to provide feedback on our products or services, which helps us better tailor offerings to user expectations. You may opt out of such communications at any time.
Fraud prevention: We may use your data to detect and prevent fraud or suspicious activity, including the assessment of past usage patterns or defaults, in line with our internal policies. We apply appropriate technical and organizational safeguards to ensure confidentiality.
Profiling and personalization: We may create user profiles using statistical methods and segmentation to personalize offerings. This may include using data such as age, gender, or usage behavior to improve the relevance of our content and offers. You have the right to object to this profiling at any time.
Direct marketing of similar services: Based on our legitimate interest, we may send you information about services similar to those you've already used, such as new features or promotions. These communications may be personalized and sent by email or other digital means. You can update your communication preferences or unsubscribe at any time via your account settings.
If you believe your rights override our legitimate interest in any of the above cases, you may object at any time by contacting us at support@liveapps.ch.
(c) Consent
With your explicit consent, we may process your contact and profile data to send marketing communications from LiVE! or our trusted partners and sponsors, even after your contractual relationship with us ends. You may withdraw this consent at any time via your profile settings or by contacting us at support@liveapps.ch.
(d) Legal obligations
In cases where we are required to comply with legal obligations—such as under applicable Swiss or EU law—we may process your personal data accordingly, which may include disclosure to public authorities or law enforcement agencies if required.
Specifically, we use personal data for:
Making our services available and informing you about any changes
Providing requested services
Managing, developing, and improving functionality
Conducting internal tasks such as error correction, data analysis, research, and statistical surveys
Enabling interactive features, if you wish
Ensuring security and fraud prevention
Sending marketing communications as detailed in the Marketing section
Analyzing website performance and user behavior
Personalizing user experience
LiVE! will also generate and analyze anonymized or aggregated data to improve services. This data will be shared with external partners in a non-personally identifiable manner.
Unless you expressly exercise your right to rectification or erasure, your personal data will be considered valid and will continue to be processed accordingly. When your data is no longer relevant or appropriate for the purposes for which it was collected, it will be blocked and subsequently erased.
LiVE!, as the owner of the Website and the app, informs you that these platforms use cookies and similar tracking technologies, including software development kits (SDKs), for the purposes detailed below. Cookies are small files installed on your computer, phone, tablet, or other device to record activity while browsing. SDKs function similarly within mobile apps to collect and transmit usage data. These technologies enhance user experience, remember preferences, measure performance, and enable targeted advertising.
Cookies are small files installed on your computer, phone, tablet, or other device to record activities while browsing. They enhance user experience, remember preferences, measure performance, and enable targeted advertising.
Cookies on our platforms fall into the following categories:
Strictly Necessary Cookies (essential for functionality, do not require consent): These cookies are required for the basic functioning of our services and cannot be turned off in the system. They are typically set in response to actions made by the user, such as logging in, completing forms, or configuring privacy preferences.
Performance Cookies (measure performance, require user consent): These cookies collect data on how users interact with our platforms, including which pages are visited most often and if there are any error messages. The collected data helps improve functionality.
Targeting Cookies (track browsing habits for ad personalization, require user consent): These cookies are used to deliver personalized advertising based on users' browsing history, helping advertisers deliver more relevant ads.
Preference Cookies (store user preferences, do not require consent): These cookies remember user settings such as language preferences, font size, and other customizations to enhance the user experience during future visits.
Third-Party Cookies (used by external services, require user consent): These cookies are set by domains other than the one the user is visiting and can be used for various purposes, including advertising, analytics, and social media integration.
Session Cookies (temporary cookies, do not require consent): These cookies are deleted once the user closes their browser. They are used to store temporary data, such as user input during a session.
Persistent Cookies (remain on the device after the session, require user consent): These cookies remain stored on the user's device for a set period, even after the browser is closed, allowing for the recall of user preferences or actions across sessions.
You can configure your cookie preferences at any time via our Cookie Settings button or through browser settings:
Where required, we obtain your consent before activating tracking technologies not essential to core features. You can adjust permissions in your device or app settings at any time.
How long are cookies stored?
LiVE! stores cookies and similar tracking technologies for different periods of time depending on their purpose and type.
Session cookies are stored temporarily and are deleted once you leave the website or close your browser or app.
Persistent cookies remain stored for a predefined period specified in the cookie itself. These cookies enable the website or app to recognize your device when you return. The exact storage duration for each cookie is detailed in the relevant sections of this Cookie Policy.
Regardless of the cookie type, your consent preferences are stored for a maximum of 12 months. After this period, you will be prompted to review and renew your consent the next time you access our website or app.
We can use your data to send advertising via FanBox or push notifications, including:
Information about products and services relevant to your interests.
Offers from third parties similar to services you have used or inquired about.
Our platforms include notification modules, through which users may receive updates on activities, prize results, and promotional campaigns from sponsors. These communications are GDPR-compliant and can be managed through the notification settings, including opt-in and opt-out options for promotional and news-related messages.
You can opt out of marketing messages at any time under Settings in the app or through your website account preferences.
When participating in raffles, prize draws, or other promotional activities through our platforms, winners will be selected through an automated decision-making process using a random selection algorithm. This process is designed to ensure fairness, transparency, and the absence of bias in selecting winners.
The outcome of such raffles constitutes an automated decision within the meaning of Article 22(1) of the General Data Protection Regulation (GDPR). Although the decision is automated, it does not produce legal effects, but it may significantly affect participants (e.g., through eligibility to receive a prize).
By entering a raffle or promotional activity, you acknowledge and consent to the use of automated decision-making in determining the outcome. You have the right to:
Obtain human intervention;
Express your point of view; and
Contest the outcome of the decision.
If you wish to exercise these rights, you may contact our Data Protection Officer via the contact details provided in this Privacy Policy. Please note that in the context of random draws, your ability to contest the decision may be limited due to the nature of the process (i.e., chance-based selection without personal profiling).
LiVE! Technologies AG ensures that all automated processing is conducted securely and transparently, in accordance with applicable data protection laws.
LiVE! only shares personal data with third parties if:
They are part of the LiVE! group and use the anonymized data for similar purposes.
You have given explicit consent.
It is necessary for the operation of our services, marketing activities, or in response to your inquiries.
We are required by law to share data with law enforcement authorities or other government entities, or when we are legally obligated to share your information in response to a valid request or to comply with a legal process.
It is necessary to enforce our terms of use or protect the rights and security of LiVE!, its customers, or third parties.
On request, personal data will also be shared with legal business partners to whom you granted opt-in consent, for their own marketing purposes only. Any unauthorized disclosure to a third, non-authorized individual or legal entity is prohibited under the GDPR and may result in criminal consequences for both the disclosing and the misusing parties. In such cases, LiVE! commits to informing you in writing and initiating legal action against the parties involved.
Service providers who assist with hosting, analytics, and security, acting as data processors.
In the event of a merger, acquisition, or sale of business assets, your personal data may be transferred to the acquiring party, in accordance with the Swiss Federal Act on Data Protection (FADP) and applicable laws.
Whenever possible, usage data is stored and processed separately from personal data to prevent direct attribution to a specific individual. Such usage data can be shared with the licensee with whom the user registered, as well as customers and business partners of LiVE!, in Switzerland and abroad, where legally permissible. These recipients must agree to process the data solely in accordance with this Privacy Policy and ensure adequate data protection.
Your data is primarily stored in Switzerland. However, it is possible that data may also be transferred, stored, and processed outside of Switzerland (mainly within the EU). In such cases, all legal requirements for international data transfer are complied with. By providing LiVE! with your personal data or by using our services, you consent to the transfer, storage, and processing of your personal data abroad.
If we transfer your data outside Switzerland or the European Economic Area (EEA), we ensure it is protected through legal mechanisms such as:
Adequacy decisions by the European Commission or FDPIC
Standard Contractual Clauses (SCCs) approved by the European Commission
Binding Corporate Rules (BCRs) where applicable
LiVE! Technologies AG has implemented technical and organizational measures designed to ensure the confidentiality, integrity, availability, and resilience of its systems and processing services. These measures are intended to safeguard personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access, in accordance with Article 32 of the General Data Protection Regulation (GDPR).
These measures include, but are not limited to, encryption, access controls, and secure data storage practices. LiVE! continuously evaluates and updates its security practices to address emerging risks and ensure the ongoing protection of personal data.
While LiVE! Technologies AG implements appropriate technical and organizational measures to protect personal data; it is important to note that no method of data transmission over the internet or method of electronic storage is completely secure. Users should be aware that the transmission of personal data over the internet carries inherent risks.
Unfortunately, the transmission of information online is not completely secure. Even if LiVE! does its best to protect your personal data, we cannot guarantee the security of information transmitted to our platforms. Each transmission proceeds at your own risk. As soon as we have received your information, we apply strict procedures and security functions in an attempt to avoid unauthorized access.
Under GDPR and Swiss data protection law, you have the right to :
Right to Access : You have the right to access your personal data processed by LiVE! Technologies AG. (Art. 15 GDPR)
Right to Withdraw Consent : You may withdraw your consent at any time, where the processing of your personal data is based on your consent, without affecting the lawfulness of processing based on consent before its withdrawal.
Rectification of incorrect data : You have the right to request the rectification of any inaccurate or incomplete personal data. (Art. 16 GDPR)
Erasure ('Right to be forgotten') : You may request the erasure of your personal data when it no longer serves the purpose for which it was collected, or where the processing is unlawful. (Art. 17 GDPR)
Restriction of processing: You may request the restriction of processing your personal data when any of the conditions under the applicable data protection regulations are met. (Art. 18 GDPR)
Right to Data Portability: You may request the portability of your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another data controller, where technically feasible. (Art. 20 GDPR)
Right to Object to data processing: You may object to the processing of your personal data based on the legitimate interests pursued by LiVE! Technologies AG, including objections to decisions made solely on automated processing of your data. (Art. 21 GDPR)
Not be subject to automated decision-making: You have the right not to be subject to decisions based solely on automated processing of your personal data, including profiling, that produce legal effects concerning you or significantly affect you in a similar way. (Art. 22 GDPR)
Lodge a complaint with the Swiss FDPIC or other authorities: See Section 17.
For more information or to exercise your rights mentioned, you may:
Manage your preferences at any time from the "User profile" section, which is available for all registered users.
Address your request to LiVE! Technologies AG at Obere Hauptgasse 45, Switzerland.
Send an email to our Data Protection Officer (DPO) at support@liveapps.ch or contact@liveapps.ch.
Users are responsible for:
Keeping account login credentials secure
Logging out on shared devices
Notifying us of any suspicious activity
Misuse or unauthorized use of our platforms may result in suspension or deletion of your account.
We retain personal data as long as necessary for the purposes collected, legal obligations, dispute resolution, and agreement enforcement. Retention periods vary depending on data type and legal requirements.
LiVE! Technologies AG reserves the right to retain your personal data, duly blocked, if necessary to comply with mandatory legal obligations, regulations, or upon request from a competent authority. This retention will only occur to fulfill legal responsibilities or to address any legal requirements imposed by applicable laws.
For more information on specific retention periods, please contact: contact@liveapps.ch.
LiVE! takes reasonable administrative, technical and physical safety precautions to ensure the confidentiality, integrity and availability of personal data processed by LiVE!. We take all steps reasonably required to ensure that your personal data are handled securely and in accordance with Swiss and EU data protection law, as well as this data protection declaration.
Unfortunately, the transmission of information online is not completely secure. Even if LiVE! does its best to protect your personal data, we cannot guarantee the security of information transmitted. Each transmission proceeds at your own risk. As soon as we have received your information, we will apply strict procedures and security functions in an attempt to avoid unauthorized access.
You may request amendment or deletion of your personal data by contacting contact@liveapps.ch. Only registered users can make such requests. Upon successful deletion, personal data will be permanently erased, while anonymized usage data may be retained.
Our platforms may request permission to access your device's camera, location, or storage to support interactive features. These permissions are optional and can be modified in your device settings.
Our services can also integrate third-party tools (e.g., for analytics, maps, payments), each governed by their own privacy policies. We only integrate services that meet data protection standards.
In case of a data breach affecting your personal data, we will notify you and the relevant authorities in accordance with GDPR Article 33 and FDPA requirements.
The protection of children's privacy is a priority for LiVE! Technologies AG. Our services are not directed to, nor intended for, children under the age of sixteen (16). We encourage parents and guardians to actively supervise their children's online activities and to use parental control tools on their devices or browsers.
LiVE! does not knowingly collect or process personal data from children under sixteen (16). If you are a parent or guardian and believe that your child has created an account without your consent, or that we may have collected their personal data, please contact us immediately at support@liveapps.ch or contact@liveapps.ch.
If you believe your data protection rights have been violated, you may contact:
Swiss Federal Data Protection and Information Commissioner (FDPIC)
Address: Feldeggweg 1, 3003 Bern, Switzerland
Website: https://www.edoeb.admin.ch/
This Privacy Policy is continuously reviewed and updated to reflect applicable privacy regulations. LiVE! Technologies AG may update this Privacy Policy from time to time, and any changes or updates will be posted and made available in this section. LiVE! Technologies AG reserves the right to amend or change this Privacy Policy at any time. We encourage you to regularly check this section to stay informed and aware of any updates to the Privacy Policy.
If you would like to receive information regarding the personal data saved and processed about you, please go to: Please note that information can only be issued to the account holder (registered user).
LiVE! Technologies AG
Obere Hauptgasse 45
CH-3600 Thun, Switzerland
Email: contact@liveapps.ch, support@liveapps.ch
If you have any questions about how we process your personal data or if you wish to exercise your rights under the GDPR or Swiss FADP, please contact our Data Protection Officer.